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| Back to school means heavy shopping |
While it is important to note that the weather made last holiday season seem hard and tough--revenues did actually climb for retailers year-over-year. According to retail industry tracker ShopperTrak, the number actually climbed nearly 3% to make it one of the best holiday shopping seasons in the last five years.
Even more interestingly is the trend of using the back-to-school season as a litmus test for certain products, roll-outs and executions. According to RetailMeNot senior editor Trae Bodge that means “Retailers are working hard to show shoppers what they can offer and hope that they return later in the year. It’s about whetting the appetite..This is something retailers rely on. We are seeing a lot of promotional behavior right now to get people in the mood to shop, to get them excited.” So as the kids go out for their pencils, paper and binders--know it could mean more for your restaurant, doctors office or more.







