Wednesday, November 12, 2014

Getting Businesses Funded: An Interview with Silver Rock Funding’s Head Funding Manager


Since launching in early 2014, Silver Rock Funding has been able to help business owners of all sizes get the business loans they need to help their companies grow. For James in Pennsylvania, his auto sales business got $92,600 for general working capital. For Marko, Silver Rock Funding got $17,400 to help his construction business. Whatever the need, Silver Rock Funding has been able to help hard-working business owners get the cash they need. After processing thousands of applications and helping countless business owners, Silver Rock Funding’s Head Funding Manager, Peter Finn, recently sat down to explain the best way to get businesses the cash they need:

What is your number one recommendation for small business owners looking to get funding?
Be sure you know what you can afford. For the operator of a pizza shop who is looking to get $75,000—it’s important that they making at least close to that number in revenue each month. Clearly we want to get these entrepreneurs the money they need, but we need to make sure they can afford the payback terms.

Silver Rock Funding has helped customers
with a wide variety of credit scores
What are some of the biggest misconceptions about this product?
I think there is an expectation out there that this is a bank-style loan that you can pay back over the course of a few years. This is really more of a three- to- eighteen- month term that you can adjust usually based on your particular needs. We do our best to walk customers through this reality and the rest of the process before they even begin to look at lender documents. I would also say there are a ton of business owners who think they can’t get the funding they need because of their credit scores. I can tell you, we have helped people with very low personal credit scores mostly because they have good businesses with strong sales.

Historically, much of the merchant cash advance industry has been predicated on credit card sales. What are you seeing for the businesses out there that don’t accept credit?
We’ve actually done quite a few loans for businesses like truck drivers, consultants and others who don’t accept plastic. We can certainly work with businesses and figure out the right kind of payback and structure regardless of the presence of credit card machines. This is a very flexible and malleable product that works with your particular business to get you the funding you need.

What are some of the main reasons businesses have trouble getting funded with your lenders?
I don’t think there is any doubt the biggest reason is just some of the basic screening elements: have you been in business for more than three months? Do you make at least $8,000 a month in revenue, etc. Beyond that, there are certainly other factors like inconsistent revenue streams influenced by things like heavy seasonality –but we do work around quite a few of those challenges.

Silver Rock Funding has been able to fund
businesses of all types since its inception

What types of businesses are you seeing coming through the doors that get approved the most and which are the most challenging?
I think within this space we all recognize that we can help restaurants very easily because they all generate such consistent credit card sales. With that comes the fact that restaurant owners are bombarded with this exact message. We try and cut through that clutter with our personal approach—but they are certainly the largest group of merchants who receive this message. We have had a lot of success with helping business owners in the electrical and construction space and we have certainly helped a lot of consultancies get their funding as well. Doctor’s offices and even dentists have also come through our doors looking for the small business loans they need too.

Give me two words that describe the Silver Rock Funding experience for a customer.
Committed. Understanding. Plus we have a lot of fun. I think that is more than two words though.
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Peter Finn is the Head Funding Manager for Silver Rock Funding. Since its inception, Silver Rock Funding has seen that many traditional banks can no longer meet the needs of growing businesses. With an easy application process, quick approvals, and a personal touch, Silver Rock Funding has built relationships with merchants for the long term. For more information on Silver Rock Funding, please visit SilverRockFunding.com

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