Monday, October 27, 2014

Small Business Owner’s Automotive Shop Thriving as a Result of Online Customer Engagement




Finding ways to engage with customers is one of the core principles most small businesses believe is vital to company growth and success.  And with the advent of online review sites, small business owners now have a conduit to better engage with customers beyond in-store personal interfacing.   One small business owner in Santa Clarita, California credits the use of online review sites as one of the reasons for his enhanced customer social engagement, resulting in a boost in business over the past couple of years.

Dan Reeves, owner and operator of Reeve's Complete Auto Repair and Service Center wanted to forge a deeper bond with his customers, and knew the internet was the best platform to do so.  Through his website, he promotes offers for free vehicle inspections to new customers, along with covering the cost of a rental car if a patron’s vehicle is kept overnight for servicing.  A promotion he says captured the attention of his customers leading to over 50 five-star reviews on the online review site Yelp. 

Examples like this demonstrate the importance of online review sites and its overall influence on customer engagement.  By providing customers a forum to share their experience, small business owners can gauge customer demand, and connect with them on a deeper level.  As the economy continues to improve, fewer people are buying cars increasing the number of existing vehicles frequenting automotive shops for repairs.  

Between daily use and holiday travel, people want to make sure their cars are in working condition, and elevated customer traffic can lead to potential high operational costs for automotive shops.  If you’re business is faced with this predicament, finding the right lending company for capital is a must, and the best alternative is Silver Rock Funding.  Silver Rock Funding has a network of lenders to find plans to match your needs. Within 72 hours, you can get a merchant cash advance of up to $500,000. This service is a great way to help your business flourish.

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